Legal

Privacy notice

How Trusted Figures collects, uses and protects your personal information, including when you use our website chat assistant.

Last updated 18 June 2026.

Who we are

MNT SERVICES LTD, trading as Trusted Figures (“we”, “us”, “our”), is the data controller for the personal information described in this notice. We are a company registered in England & Wales.

What information we collect

We collect personal information when you contact us or use this website. Depending on how you interact with us, this may include:

  • Contact details — your name, email address and phone number when you submit our enquiry form.
  • Enquiry content — the service you select and any message you send us.
  • Chat assistant messages — the questions you type into our website chat assistant and the replies it gives.
  • Technical data — basic information your browser sends, and anonymous usage analytics, to keep the site working and secure.

Once you become a client, we collect the further information needed to provide accountancy services (for example tax references, income and expense records). That information is covered by the engagement terms we agree with you directly.

Our website chat assistant

Our website includes an AI chat assistant that answers common questions about accountancy, CIS, VAT and Self Assessment. It is an automated tool, not a person. A member of our team can pick up where it leaves off when your question needs one.

You should know that:

  • Your messages are sent to our server, which forwards them to the assistant to generate a reply.
  • The assistant uses a third-party AI provider (OpenAI) to produce its answers. Your message text is processed by that provider solely to return a reply, under their data-processing terms.
  • We do not need, and ask you not to send, sensitive personal or financial details through the chat. For anything specific to your tax affairs, contact us directly.
  • A short-lived session identifier is held in your browser for the duration of your visit so the conversation makes sense. It is not a persistent tracking identifier and is cleared when you close the tab.

Why we use it and our legal basis

We use your information to:

  • respond to your enquiry and answer your questions;
  • provide and improve the chat assistant and the website;
  • provide accountancy services where you become a client;
  • meet our legal and regulatory obligations.

Our legal bases under UK GDPR are: your consent (where you choose to contact us or use the chat), the performance of a contract (to deliver services you engage us for), our legitimate interests (to run, secure and improve our service), and compliance with legal obligations (such as anti-money-laundering and tax record-keeping).

Who we share it with

We do not sell your personal information. We share it only with:

  • service providers who help us run the website and the chat assistant (including our hosting provider and the AI provider above), under contracts that require them to protect your data;
  • HMRC, Companies House and other authorities where we are required to do so;
  • professional advisers where necessary, and only as the law allows.

Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards (such as UK-approved transfer mechanisms) to keep your information protected.

How long we keep it

We keep enquiry and chat information only for as long as we need it to deal with your query and for our own record-keeping, and then delete it. Where you become a client, we keep records for the period required by tax and anti-money-laundering law (generally six years), after which they are securely deleted.

Your rights

Under UK data protection law you have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information, where the law allows;
  • object to, or ask us to restrict, certain uses of your information;
  • withdraw consent at any time, where we rely on it.

To exercise any of these, email info@trustedfigures.co.uk. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk, though we’d ask you to contact us first so we can put things right.

Changes to this notice

We may update this notice from time to time. When we do, we will change the “last updated” date above. Please check back for the current version.